Friendly competition is one of Jack Ma’s unique business philosophies. You don’t see this in every successful business, but you do see it in successful business that are fun. For example, Netflix is constantly aligning with competitors in order to offer more value. I don’t think anyone could look at Netflix as a cut-throat business model, because it is the opposite.
Jack Ma has never viewed his competitions as enemies. They are friends whom he can learn from and they challenge him in a way that forces him to always strive to be better. Competition is important because it motivates us to improve ourselves.